Business Recovery Support in the Cotswolds

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To support the reopening of ten town and village centres across the Cotswolds, Cotswold District Council recognised that a business support programme would benefit the long-term sustainability of their places and commissioned Heartflood to deliver the programme.

Based on our expert knowledge, Heartflood created a bespoke recovery toolkit for businesses to use, listing information and signposting businesses to both local and national resources.

Specialist business advisors visited businesses across ten locations, listening to their key concerns and offering advice and support covering retail, hospitality and professional services. Our experts also delivered one-to-one consultations remotely.

Every business is different, but there were common themes that we addressed time and again including

  • Access to grants or loans
  • Business strategy
  • Covid-19 and trading safely
  • Marketing and promotion, particularly digital marketing
  • Online sales, including click & collect
  • Finances and cashflow
  • Support with business diversification

We know that independent businesses are resilient and continually adapt to challenges and opportunities. They always have and always will. But after a particularly challenging year that brought new trading practises, the challenges of navigating financial support and with digital marketing becoming even more critical, facilitating recovery through business support is key. It’s important as the vibrancy and success of the High Street is reliant on the resilience and long-term sustainability of local businesses. Our experts have met many successful vibrant and nimble businesses who have pivoted their business and implemented new strategies like never before. We’ve also met many independent businesses who have welcomed support regarding finances, marketing and business diversification. We wish all of them the best as they continue to adapt, recover and move towards growth.

“Heartflood were there when we needed them, quick to positively respond to queries, demands – and indeed anything we placed before them. The Heartflood people became a real asset, and a proper part of the BID team.”
Mike OlleyGeneral Manager, Westside BID
“We have worked closely with Heartflood since the original development stages of our BID in 2018, with them recently working with us to secure a successful second term. We have always found them to be both attentive to our requirements and able to advise and guide us in a timely and expert manner.”
Jonny NobleChief Executive, Bradford BID
"We were extremely pleased with the work that was carried out by Heartflood, the consultation responses, the comprehensive report evaluation, and the best practice that was recommended. I would highly recommend Heartflood.”
Marcia GreenwoodNorthfield Town Centre BID Manager
“The Heartflood team supported a vibrancy project for Dudley town centre and we received a comprehensive set of recommendations which we have successfully started to implement. We were very impressed with the approach taken, including excellent levels of stakeholder engagement & liaison.”
Zoe Gmaj Economic Growth Officer, Dudley Council
“Heartflood undertook a major project across East Hampshire & Havant, which included a review of 16 town centres, and we were very impressed with both the work of the team and the series of expert recommendations which we received.”
Julie McLatchRegeneration Lead, East Hampshire District Council
“Heartflood recently carried out two projects for the District Council and we found the team to be knowledgeable, adaptable to our requirements and willing to spend a good degree of time on site, all of which helped us achieve a positive outcome.”
Paul JamesEconomic Development Lead, Cotswold District Council
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