The team

Chris Hollins

Associate Partner

A founder member and past Chairman of the Association of Town & City Management, Chris has played a leading role in developing the Town Centre Management industry including being part of the team which spearheaded the introduction of Business Improvement Districts into the UK. He is a former Senior Fellow of the Institute of Place Management.

Following over 30 years in national retail, Chris launched New Horizon Limited in 1999. His company has specialised in retail market development, town centre partnerships and Business Improvement Districts. An extensive portfolio of work over the last fifteen years has included market research surveys, feasibility studies, business plan creation, project consultancy and outsourced management services to towns and cities with BIDs.

Major projects which Chris has led on in the past 10 years include an Urban Regeneration Strategy for a wide area of Yorkshire, town centre transformation proposals for Stockton on Tees and the London Boroughs of Stratford & Bromley, and property acquisition advice to developers and the local authority in Stoke on Trent.

Chris has also carried out advisory visits to clients in the USA, France, Italy, Japan and the Middle East.

His comprehensive engagement and experience across many aspects of urban management brings a wealth of experience and knowledge to the Heartflood team.

“Heartflood were there when we needed them, quick to positively respond to queries, demands – and indeed anything we placed before them. The Heartflood people became a real asset, and a proper part of the BID team.”

“We have worked closely with Heartflood since the original development stages of our BID in 2018, with them recently working with us to secure a successful second term. We have always found them to be both attentive to our requirements and able to advise and guide us in a timely and expert manner.”

"We were extremely pleased with the work that was carried out by Heartflood, the consultation responses, the comprehensive report evaluation, and the best practice that was recommended. I would highly recommend Heartflood.”

“The Heartflood team supported a vibrancy project for Dudley town centre and we received a comprehensive set of recommendations which we have successfully started to implement. We were very impressed with the approach taken, including excellent levels of stakeholder engagement & liaison.”

“Heartflood undertook a major project across East Hampshire & Havant, which included a review of 16 town centres, and we were very impressed with both the work of the team and the series of expert recommendations which we received.”

“Heartflood recently carried out two projects for the District Council and we found the team to be knowledgeable, adaptable to our requirements and willing to spend a good degree of time on site, all of which helped us achieve a positive outcome.”

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